Visit EICMA Milano
EICMA – the International Bicycle, Motorcycle and Accessories Exhibition – is recognized worldwide as the most important trade event for the two-wheeler industry. It also represents the main marketing tool of ANCMA, the Italian Industrial Association that brings together the most prestigious companies in the sector.
Since its first edition in 1914, EICMA has been held in Milan and continues to stand out as the most visited event in the world in terms of exhibitors, visitors, industry professionals, and international media presence.
What makes EICMA such a unique and impactful showcase are its product premieres, international press conferences, technical workshops, the presence of world-class riders and key industry figures, as well as spectacular competitions and live shows in the outdoor MotoLive area.
With more than a century of history, EICMA today represents both an inspiration for future mobility and an incubator of trends and passions, serving as the international benchmark event for the entire two-wheeler community.
The exhibition goes beyond the traditional boundaries between B2B and B2C, addressing both companies and industry professionals and the hundreds of thousands of enthusiasts who attend each year, engaging increasingly diverse audiences.
This dual identity is what makes EICMA truly distinctive: it brings together, like no other event, innovation and passion, technology and emotion, mobility and dreams — all in one extraordinary experience.
For more information, visit EICMA